Frequently Asked Questions

Frequently Asked Questions

Question about selling

1. Why should I choose
We are a rapidly growing Real Estate Company in the Pakistani Real Estate Market. Everything we do at Alpha Marketing is focused on our customers. We have developed the connections and partnerships with our clients. These connections built on real integrity and profound trust and we are enthusiastic about servicing our clients. It is our utmost desire to deliver world-class services and cost-effective real estate solutions to our customers. Our knowledge, experience, skills in the real estate market is what sets us apart, allowing us to provide world-class services to our customers that not only meet, but surpass the expectations of our clients. Our company is built on the basis of Trust.
2. In which cities do you offer your services?

Our services are available in all big cities of Pakistan including Multan, Bahawalpur, Karachi, Islamabad and Lahore. Moreover, our extensive vendors team will be available in any area according to requirement.

3. What kind of properties are listed on your website?

We list a wide range of properties including Residential plots, Commercial plots, Villas, Files, Affidavits etc.

4. Who should I contact in case I face any issues?

We have a dedicated customer care service team, which is available at your service seven days a week from 9:00 am to 7:00 pm.  You can call them on 0311-1130310, 0315-6772699, 062-2502087 or mail customer service at

5. How can I book a property through

To buy a property through, you need to follow the following steps:

  • Check out our website  OR Call at 0311-1130310
  • Select the property that meets your criteria and drop an enquiry for the same.
  • Go on a site visit of the selected property with our property experts.
  • Close the deal- Our vendor will be with you for all legal paperwork and to manage all documentation.

6. How soon would I receive a call from you after placing my requirement?

You would receive a call back from us within 10-15 minutes of placing your enquiry with us, provided you have posted your requirements between 9am and 7 pm. Otherwise, we would be reaching you the next day

7. How can I qualify for exemptions on the Capital Gains Tax?

  • For a Filer capital gain tax is 1% and for Non Filer it is 2%. So, you can get 1% exemption on capital gain tax as being a filer.
  • Adv Tax (Payment by buyer) is exempted in Hiba Transfer.

If holding period of a plot is 4 years or more then CGT is exempted to seller

8. What are Capital Gains on property purchase?

  • Property is considered a capital asset and Capital Gains Tax is levied on the gains arising from the sale of property. Such gains are calculated after adjusting the inflation rate, transfer and renovation charges.

9. Do I need to pay stamp duty if the property is transferred or is a gift?

  • If you get property as a gift, you will not pay stamp duty.

10. What is Stamp Duty?

  • Stamp Duty is the tax paid for the legal recognition of property. It is paid by the buyers.

11. How much Transfer fee I have to pay while selling or purchase a plot?

12. What are the current rates for the different property taxes?

1. Capital Value Tax

When you purchase any property, you have to give a certain amount of money to the government. According to the Finance Act, 2006, the capital value tax is imposed at the rate of 2% of the recorded value. However, according to the new budget, the total capital value tax for an urban area will be 2% and stamp duty will be 3%. Stamp duty is a certain amount that you pay for the legal documents of the property.

 2. Capital Gains Tax

This tax is the opposite of capital value tax. Capital gains tax is a certain amount of money that the seller has to pay when he sells his property. The tax is applicable to the profit earned by the seller. According to the Pakistan finance act 2017, capital gain tax can only be levied when the property is sold within the first three years after the purchase. Also, the tax brackets change every year. During the first year, the tax is 10%, in the second year it is 7.5% and in the third year, the tax rate falls to 5%. After three years, the seller is not obliged to pay the capital gains tax in Pakistan.

13. I want to sell my property. What are the documents a buyer would need from me?

  • Transfer set as per specimen. (Download specimen from DHA website)
  • Signed forwarding/initiation letter
  • Original allotment/ Transfer /Information/Allocation letter
  • Original CNIC along with required attested photocopies of seller & buyer
  • Gen Affidavit for both seller & buyer
  • Associate membership form along with 2 attested photographs
  • Original CNIC along with attested photocopies of buyer & seller
  • CNIC copy of next of kin
  • Taxes paid challan on per schedule

14. Who needs to pay the stamp duty? The seller or the buyer?

  • Buyer

15. Can I authorize someone else to register my property by granting him Power of Attorney?

Yes, you can execute Special Power of Attorney to get your property registered by someone else.

16. What is Power of Attorney?

Power of Attorney allows a person to authorize another person the right to make decisions regarding the person’s assets, finances and real estate properties.

There are two types of power of attorney. First, the ‘General Power of Attorney’ where a property owner confers ‘general’ rights. The rights include but are not limited to sell, lease, sub-lease etc. The second one is the ‘Special Power of Attorney’ where only a specific right is given by the owner to the chosen person

17. What documents would I need at the time of possession?


Following documents should be submitted with possession form

2 x attested recent passport size pictures

1 x copy of Intimation/ Transfer/ Allocation letter

1 x copy of CNIC

18. What documents should I check before buying a new property?

1.     Check about documents that they are original or fake through verification procedure in DHA.

2.     Check property dealers’ authorization number if buying through real estate agent.

19. How could I verify that the documents shown to me by the seller are genuine?

Do Verification from DHA office.

20. What is a down payment?

A down payment is a sum of money that a buyer pays in the early stages of purchasing an expensive good or service. The down payment represents a portion of the total purchase price.

21. What are installment charges for different Properties in DHA Bahawalpur?

Property Size

Development Charges (PKR)

10 Marla


1 Kanal


2 Kanal


4 Marla Commercial


8 Marla Commercial


6 Marla Villa


9 Marla Villa


12 Marla Villa


22. What is the Value of my property?

Do call us, to get evaluation about your property from our experts.

23. How will you market my property?

We are fortunate to have amazing opportunities to market your property. Our website, for example, will have your property displayed with beautiful images and the details that buyers look for. In addition to the easy-to-use design of our site, we can offer buyers video tours of your property, local attractions nearby, information on nearby schools, and other relevant details to help market your home. Plus, we can make your property featured one to be displayed on cover.

24. What are my costs as a buyer?

Buyer has to pay following charges and it depends on the size of property.

Transfer Fee

Membership Fee

AM form fee

Stamp duty 1%

Adv Tax

Misc Charges

25. What are my costs as a seller?

Seller has to pay Capital gain tax which is 1% for tax payer and 2% for non-tax payer and

Seller has to pay Gain Tax on property which varies according to size and vendor fees.

26. How much does it cost to use a real estate agent to sell my property?

1% commission only.

27. Why choose Alpha Marketing as your real estate agent when you could do it themselves?

  • Alpha Marketing will help you through the whole buying process as they have a whole team to process for buyers and sellers, a transaction coordinator to help a client’s hand throughout. 
  • Competitive advantage at Alpha Marketing is the way we harness technology, marketing, our work ethic, and availability to sell your property in a professional manner.
  • Alpha Marketing will let you get the best price of your property because of our vast network of buyers and investors. Plus a lot number of sellers visit our website every month (that’s a quick demonstration of our tech, marketing, and work ethic).

28. Do you provide videos for your listings?